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Welcome to our digital marketing blog.
Minister Michael Ring Launches P. O’Connor & Son Website
Minister for Community and Rural Development Michael Ring recently attend the offices of P. O'Connor & Son solicitors to launch their new website www.poconsol.ie which was designed by Enable Marketing. Best of luck to Pat (Managing Partner), the partners and...
What Style Of Leader Are You?
We always hear about the importance of good leadership and in this article, I will examine the definition of leadership and the three different styles of leadership will be outlined. What is Leadership? Leadership is regarded as a critical factor in the success of any...
Mobile Friendly Websites Have Become Way More Important
Last week, Google announced that it is creating a second index so it will now have an index for mobile and an index for desktop. The mobile index will be the "primary" index which it uses to serve results to people doing searches on the search engine and the desktop...
Is Your Brand’s Social Media Activity Annoying Your Followers?
In my opinion, many brands undervalue the importance of social media communication with customers and the impact it can have on the brand. I think this is evident in the fact that many companies still assign the management of social media to a junior member of staff....
Are You Struggling To Achieve Your Goals?
One of my favourite quotes is by Arthur Ashe: "Success is a journey, not a destination. The doing is often more important than the outcome" and this quote came to mind when I watched a "Big Think" video by Dr Amy Cuddy, a social psychologist and associate professor at...
Google Now Incorporate Reviews From Other Sources
A few weeks ago I wrote an article about the importance of reviews online to your business and at the time I said that Google are placing more and more value on the opinion of real customers, critics and reputable publishers. This week, when doing some work for a...
The Importance Of Targeting Your Website
Imagine buying a brand new boat and it's so beautiful that you cannot wait to get it out on the water. On your first day at sea, you start the engine, push the throttle forward and your boat surges forward into the vast ocean. Whilst at sea, you decide to do a bit of...
Managing Your Business’ Reputation – Crisis Management Research
Every business at some point will experience an incident that can negatively affect its reputation. Whether it's a bad review on Tripadvisor or Yelp, a poor product or service review by a critic or a reputable publication or a faulty product that has to be...
Businesses Can Add Twitter & Facebook Direct Message Buttons To The Company Website
We might not want to admit it but our engagement levels are increasing on apps such as Facebook, Twitter, Snapchat and other social media platforms. Social media has become an important part of most people's lives and businesses have responded to this by using social...
“It does exactly what it says on the tin!”
Today I was having a conversation with a friend and she mentioned that it is fascinating that we use "it does exactly what it says on the tin" as part of our everyday vernacular and I completely agree with her. It is amazing that a tag line for a company selling...
Google Puts The Spotlight On Restaurants & Pubs
In early August 2016, Google launched a new feature that will affect pubs, restaurants, hotels and B&B's. Now, when you search for the best places to eat and drink using your Google app, you will be presented with the top reviews from critics and the "best of"...
Where To Begin When Developing A Social Media Strategy
The customer is the life blood of any business and customers should be central when developing a social media strategy for any business. Once a firm knows the type of customer they are targeting it will form the basis of their strategy but it is equally important that...
Get Your Business Profile Verified On Twitter
If you are a regular user of Twitter, you have probably seen a "blue tick" on the profile of celebrities, sports stars, journalists and most well known people, for example the image below is the twitter profile of professional golfer Henrik Stenson. This means that...
What Does Your Business Card Say About Your Brand
Oscar Wilde once said that "you will never get a second chance to make a first impression": an obvious but insightful statement. In business, we meet new people everyday whether it is at a conference, in a sales meeting or through colleagues and we all know the value...
Start Measuring Your Digital Marketing Success
Most small,medium and large sized businesses have invested in a website and online marketing but they do not measure the effectiveness of their digital marketing efforts. This article outlines 3 reports you can use in Google Analytics (GA) to measure how customers...
9 Reasons Why Google Adwords PPC Advertising Is Not Working For Your Business
Google Adwords or Pay Per click (ppc) advertising is a highly effective method of advertising and many businesses have used this method with great success to grow their business. In my experience of working with SMEs, a lot of businesses have found that they get...
How To Generate Traffic To Your Website
You have just spent a lot of your hard earned money on developing or redeveloping your website and now you are sitting by the phone waiting for the customers to ring but it ain't ringing! What are you going to do now? This article will give you some valuable tips on...
Entice Potential Customers Back With Remarketing
Remarketing or retargeting (both mean the same thing) is in my opinion one of the best methods of digital advertising available to businesses. If your business is not using remarketing then you should read on and see the benefits that it can offer. What is...
Weather Based Marketing – Perfect For SMEs!
As I sit here writing this article, the temperature gauge is hitting the mid twenties and all I can think about is enjoying a nice cool 99 ice cream and I'd say pretty much everybody is experiencing the same feeling. As marketeers and business owners and/or managers...
Twitter Will No Longer Count Photographs & Links In 140 Characters
There has been much speculation about possible changes to the Twitter platform such as increasing the length of a tweet which is currently limited to 140 characters. This is mainly due to the fact that Twitter's CEO Jack Horsey, who last year returned to the helm of...
Facebook Instant Articles For Business
With over 1.5 billion active monthly users Facebook is a hugely important social media platform for nearly all businesses. A few weeks ago I wrote an article about how to target the right customer on Facebook and in this article I am going to tell you about Facebook...
What Can Your Business Learn From Spaghetti Sauce?
I don't know if you have heard of TED but if you haven't it is definitely worth visiting www.ted.com to discover the world of TED talks. The aim of TED is to spread Ideas. You may be wondering what has this got to do with spaghetti sauce helping your business but it...
Why Coca Cola Launched Its “One-Brand” Marketing Strategy
Coca-Cola have just launched a new “One-Brand” marketing strategy. Initially, it will be implemented in Mexico and it will be rolled out to other markets through 2016 and into 2017. The "One-Brand" strategy focuses on new packaging that unites all Trademark Coke...
The Right Way To Advertise On Facebook
According to the latest research from IAB Ireland social media display advertising in Ireland has experienced a 72% year on year growth with spending increasing from €28.5 million in 2014 to €49 million in 2015. That is a phenomenal growth rate and these figures prove...
How To Write A Blog Post For SEO
Featured image pixabay.com/Pete Linforth My last blog post offered several reasons why you should have a blog for your business and this week's post outlines how you should structure your blog posts for search engine optimisation. Blogging is an inbound marketing...
5 Reasons Why Your Business Should Be Blogging!
Featured image source: pixabay.com/Unsplash When you are in business, blogging is your friend! Writing regular blog posts is a very important part of content marketing and should be an integral part of any digital marketing strategy but many people wince at the...
How To Get Your Website To Rank Higher In Google
One week ago I wrote an article explaining what is Search Engine Optimisation (SEO) and this is a follow up article with a few tips on how you can get your website to rank higher in search engines. I will focus on Google because 90-95% of all searches in Ireland are...