Featured image by Bildagentur Zoonar GmbH / shutterstock.com Whether you are involved in business or you are not, we regularly hear talk in the media about brands, from “brand Beckham” to the “Coca Cola brand”. In fact a common phrase that we...
“People now expect brands to improve their lives, their personal well-being and that of their communities and society at large”. Sara de Dois Admap April 2012. Introduction This article will address the opening statement and outline why this and similar...
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.