One of my favourite quotes is by Arthur Ashe: “Success is a journey, not a destination. The doing is often more important than the outcome” and this quote came to mind when I watched a “Big Think” video by Dr Amy Cuddy, a social psychologist...
Imagine buying a brand new boat and it’s so beautiful that you cannot wait to get it out on the water. On your first day at sea, you start the engine, push the throttle forward and your boat surges forward into the vast ocean. Whilst at sea, you decide to do a...
Most small,medium and large sized businesses have invested in a website and online marketing but they do not measure the effectiveness of their digital marketing efforts. This article outlines 3 reports you can use in Google Analytics (GA) to measure how customers...
Google Adwords or Pay Per click (ppc) advertising is a highly effective method of advertising and many businesses have used this method with great success to grow their business. In my experience of working with SMEs, a lot of businesses have found that they get...
You have just spent a lot of your hard earned money on developing or redeveloping your website and now you are sitting by the phone waiting for the customers to ring but it ain’t ringing! What are you going to do now? This article will give you some valuable...
Remarketing or retargeting (both mean the same thing) is in my opinion one of the best methods of digital advertising available to businesses. If your business is not using remarketing then you should read on and see the benefits that it can offer. What is...
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