by Cathal Quinn | Sep 7, 2016 | Blog, Branding, Reputation Management, Social Media Strategy
Every business at some point will experience an incident that can negatively affect its reputation. Whether it’s a bad review on Tripadvisor or Yelp, a poor product or service review by a critic or a reputable publication or a faulty product that has to be...
by Cathal Quinn | Aug 25, 2016 | Blog, Branding, SME's Marketing Tips
Today I was having a conversation with a friend and she mentioned that it is fascinating that we use “it does exactly what it says on the tin” as part of our everyday vernacular and I completely agree with her. It is amazing that a tag line for a company...
by Cathal Quinn | Jul 14, 2016 | Blog, Branding
Oscar Wilde once said that “you will never get a second chance to make a first impression”: an obvious but insightful statement. In business, we meet new people everyday whether it is at a conference, in a sales meeting or through colleagues and we all...
by Cathal Quinn | May 6, 2016 | Blog, Big Data, Branding, SME's Marketing Tips
I don’t know if you have heard of TED but if you haven’t it is definitely worth visiting www.ted.com to discover the world of TED talks. The aim of TED is to spread Ideas. You may be wondering what has this got to do with spaghetti sauce helping your...
by Cathal Quinn | Apr 26, 2016 | Blog, Branding, SME's Marketing Tips
Coca-Cola have just launched a new “One-Brand” marketing strategy. Initially, it will be implemented in Mexico and it will be rolled out to other markets through 2016 and into 2017. The “One-Brand” strategy focuses on new packaging that unites all...
by Cathal Quinn | Feb 27, 2016 | Blog, Branding
A tagline or slogan is an extremely important communication tool for any business and it is an especially important tool for a political party during an election campaign. The slogan communicates to voters what the party’s vision is for the country in the coming...
