Last week, Google announced that it is creating a second index so it will now have an index for mobile and an index for desktop. The mobile index will be the “primary” index which it uses to serve results to people doing searches on the search engine and...
Imagine buying a brand new boat and it’s so beautiful that you cannot wait to get it out on the water. On your first day at sea, you start the engine, push the throttle forward and your boat surges forward into the vast ocean. Whilst at sea, you decide to do a...
In early August 2016, Google launched a new feature that will affect pubs, restaurants, hotels and B&B’s. Now, when you search for the best places to eat and drink using your Google app, you will be presented with the top reviews from critics and the...
Google Adwords or Pay Per click (ppc) advertising is a highly effective method of advertising and many businesses have used this method with great success to grow their business. In my experience of working with SMEs, a lot of businesses have found that they get...
Remarketing or retargeting (both mean the same thing) is in my opinion one of the best methods of digital advertising available to businesses. If your business is not using remarketing then you should read on and see the benefits that it can offer. What is...
As I sit here writing this article, the temperature gauge is hitting the mid twenties and all I can think about is enjoying a nice cool 99 ice cream and I’d say pretty much everybody is experiencing the same feeling. As marketeers and business owners and/or...
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