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Mobile Friendly Websites Have Become Way More Important

Mobile Friendly Websites Have Become Way More Important

by Cathal Quinn | Oct 17, 2016 | Blog, Search Engine Optimisation

Last week, Google announced that it is creating a second index so it will now have an index for mobile and an index for desktop. The mobile index will be the “primary” index which it uses to serve results to people doing searches on the search engine and...
The Importance Of Targeting Your Website

The Importance Of Targeting Your Website

by Cathal Quinn | Sep 13, 2016 | Blog, Return On Investment, Search Engine Optimisation, Web Design

Imagine buying a brand new boat and it’s so beautiful that you cannot wait to get it out on the water. On your first day at sea, you start the engine, push the throttle forward and your boat surges forward into the vast ocean. Whilst at sea, you decide to do a...
Google Puts The Spotlight On Restaurants & Pubs

Google Puts The Spotlight On Restaurants & Pubs

by Cathal Quinn | Aug 18, 2016 | Blog, Reputation Management, Search Engine Optimisation, SME's Marketing Tips, Social Media Strategy

In early August 2016, Google launched a new feature that will affect pubs, restaurants, hotels and B&B’s. Now, when you search for the best places to eat and drink using your Google app, you will be presented with the top reviews from critics and the...
9 Reasons Why Google Adwords PPC Advertising Is Not Working For Your Business

9 Reasons Why Google Adwords PPC Advertising Is Not Working For Your Business

by Cathal Quinn | Jun 28, 2016 | Blog, Return On Investment, Search Engine Optimisation, SME's Marketing Tips

Google Adwords or Pay Per click (ppc) advertising is a highly effective method of advertising and many businesses have used this method with great success to grow their business. In my experience of working with SMEs, a lot of businesses have found that they get...
Entice Potential Customers Back With Remarketing

Entice Potential Customers Back With Remarketing

by Cathal Quinn | Jun 14, 2016 | Blog, Return On Investment, Search Engine Optimisation, SME's Marketing Tips

Remarketing or retargeting (both mean the same thing) is in my opinion one of the best methods of digital advertising available to businesses. If your business is not using remarketing then you should read on and see the benefits that it can offer. What is...
Weather Based Marketing – Perfect For SMEs!

Weather Based Marketing – Perfect For SMEs!

by Cathal Quinn | Jun 2, 2016 | Search Engine Optimisation, SME's Marketing Tips, Social Media Strategy

As I sit here writing this article, the temperature gauge is hitting the mid twenties and all I can think about is enjoying a nice cool 99 ice cream and I’d say pretty much everybody is experiencing the same feeling. As marketeers and business owners and/or...
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