"All Men By Nature Desire Knowledge" Aristotle

Welcome to our digital marketing blog.

A Blog For Business Owners & Marketing Enthusiasts

What Style Of Leader Are You?

We always hear about the importance of good leadership and in this article, I will examine the definition of leadership and the three different styles of leadership will be outlined. What is Leadership? Leadership is regarded as a critical factor in the success of any...

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Mobile Friendly Websites Have Become Way More Important

Last week, Google announced that it is creating a second index so it will now have an index for mobile and an index for desktop. The mobile index will be the "primary" index which it uses to serve results to people doing searches on the search engine and the desktop...

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Are You Struggling To Achieve Your Goals?

One of my favourite quotes is by Arthur Ashe: "Success is a journey, not a destination. The doing is often more important than the outcome" and this quote came to mind when I watched a "Big Think" video by Dr Amy Cuddy, a social psychologist and associate professor at...

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Google Now Incorporate Reviews From Other Sources

A few weeks ago I wrote an article about the importance of reviews online to your business and at the time I said that Google are placing more and more value on the opinion of real customers, critics and reputable publishers. This week, when doing some work for a...

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The Importance Of Targeting Your Website

Imagine buying a brand new boat and it's so beautiful that you cannot wait to get it out on the water. On your first day at sea, you start the engine, push the throttle forward and your boat surges forward into the vast ocean. Whilst at sea, you decide to do a bit of...

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“It does exactly what it says on the tin!”

Today I was having a conversation with a friend and she mentioned that it is fascinating that we use "it does exactly what it says on the tin" as part of our everyday vernacular and I completely agree with her. It is amazing that a tag line for a company selling...

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Google Puts The Spotlight On Restaurants & Pubs

In early August 2016, Google launched a new feature that will affect pubs, restaurants, hotels and B&B's. Now, when you search for the best places to eat and drink using your Google app, you will be presented with the top reviews from critics and the "best of" lists...

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Where To Begin When Developing A Social Media Strategy

The customer is the life blood of any business and customers should be central when developing a social media strategy for any business. Once a firm knows the type of customer they are targeting it will form the basis of their strategy but it is equally important that...

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Get Your Business Profile Verified On Twitter

If you are a regular user of Twitter, you have probably seen a "blue tick" on the profile of celebrities, sports stars, journalists and most well known people, for example the image below is the twitter profile of professional golfer Henrik Stenson. This means that...

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What Does Your Business Card Say About Your Brand

Oscar Wilde once said that "you will never get a second chance to make a first impression": an obvious but insightful statement. In business, we meet new people everyday whether it is at a conference, in a sales meeting or through colleagues and we all know the value...

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Start Measuring Your Digital Marketing Success

Most small,medium and large sized businesses have invested in a website and online marketing but they do not measure the effectiveness of their digital marketing efforts. This article outlines 3 reports you can use in Google Analytics (GA) to measure how customers...

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How To Generate Traffic To Your Website

You have just spent a lot of your hard earned money on developing or redeveloping your website and now you are sitting by the phone waiting for the customers to ring but it ain't ringing! What are you going to do now? This article will give you some valuable tips on...

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Entice Potential Customers Back With Remarketing

Remarketing or retargeting (both mean the same thing) is in my opinion one of the best methods of digital advertising available to businesses. If your business is not using remarketing then you should read on and see the benefits that it can offer. What is...

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Weather Based Marketing – Perfect For SMEs!

As I sit here writing this article, the temperature gauge is hitting the mid twenties and all I can think about is enjoying a nice cool 99 ice cream and I'd say pretty much everybody is experiencing the same feeling. As marketeers and business owners and/or managers...

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Facebook Instant Articles For Business

With over 1.5 billion active monthly users Facebook is a hugely important social media platform for nearly all businesses. A few weeks ago I wrote an article about how to target the right customer on Facebook and in this article I am going to tell you about Facebook...

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What Can Your Business Learn From Spaghetti Sauce?

I don't know if you have heard of TED but if you haven't it is definitely worth visiting www.ted.com to discover the world of TED talks. The aim of TED is to spread Ideas. You may be wondering what has this got to do with spaghetti sauce helping your business but it...

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The Right Way To Advertise On Facebook

According to the latest research from IAB Ireland social media display advertising in Ireland has experienced a 72% year on year growth with spending increasing from €28.5 million in 2014 to €49 million in 2015. That is a phenomenal growth rate and these figures prove...

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How To Write A Blog Post For SEO

Featured image pixabay.com/Pete Linforth My last blog post offered several reasons why you should have a blog for your business and this week's post outlines how you should structure your blog posts for search engine optimisation. Blogging is an inbound marketing...

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5 Reasons Why Your Business Should Be Blogging!

Featured image source: pixabay.com/Unsplash When you are in business, blogging is your friend! Writing regular blog posts is a very important part of content marketing and should be an integral part of any digital marketing strategy but many people wince at the...

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How To Get Your Website To Rank Higher In Google

One week ago I wrote an article explaining what is Search Engine Optimisation (SEO) and this is a follow up article with a few tips on how you can get your website to rank higher in search engines. I will focus on Google because 90-95% of all searches in Ireland are...

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Can A Slogan Win Or Lose An Election!

A tagline or slogan is an extremely important communication tool for any business and it is an especially important tool for a political party during an election campaign. The slogan communicates to voters what the party's vision is for the country in the coming...

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