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Where To Begin When Developing A Social Media Strategy

Where To Begin When Developing A Social Media Strategy

by Cathal Quinn | Jul 26, 2016 | Blog, Social Media Marketing, Social Media Strategy

The customer is the life blood of any business and customers should be central when developing a social media strategy for any business. Once a firm knows the type of customer they are targeting it will form the basis of their strategy but it is equally important that...
Get Your Business Profile Verified On Twitter

Get Your Business Profile Verified On Twitter

by Cathal Quinn | Jul 20, 2016 | Social Media Strategy, Blog, Social Media Marketing

If you are a regular user of Twitter, you have probably seen a “blue tick” on the profile of celebrities, sports stars, journalists and most well known people, for example the image below is the twitter profile of professional golfer Henrik Stenson. This...
Start Measuring Your Digital Marketing Success

Start Measuring Your Digital Marketing Success

by Cathal Quinn | Jul 6, 2016 | Blog, Content Marketing, Return On Investment, Social Media Strategy, Web Design

Most small,medium and large sized businesses have invested in a website and online marketing but they do not measure the effectiveness of their digital marketing efforts. This article outlines 3 reports you can use in Google Analytics (GA) to measure how customers...
Weather Based Marketing – Perfect For SMEs!

Weather Based Marketing – Perfect For SMEs!

by Cathal Quinn | Jun 2, 2016 | Search Engine Optimisation, SME's Marketing Tips, Social Media Strategy

As I sit here writing this article, the temperature gauge is hitting the mid twenties and all I can think about is enjoying a nice cool 99 ice cream and I’d say pretty much everybody is experiencing the same feeling. As marketeers and business owners and/or...
Twitter Will No Longer Count Photographs & Links In 140 Characters

Twitter Will No Longer Count Photographs & Links In 140 Characters

by Cathal Quinn | May 17, 2016 | Blog, SME's Marketing Tips, Social Media Marketing, Social Media Strategy

There has been much speculation about possible changes to the Twitter platform such as increasing the length of a tweet which is currently limited to 140 characters. This is mainly due to the fact that Twitter’s CEO Jack Horsey, who last year returned to the...
Facebook Instant Articles For Business

Facebook Instant Articles For Business

by Cathal Quinn | May 13, 2016 | Blog, SME's Marketing Tips, Social Media Marketing, Social Media Strategy

With over 1.5 billion active monthly users Facebook is a hugely important social media platform for nearly all businesses. A few weeks ago I wrote an article about how to target the right customer on Facebook and in this article I am going to tell you about Facebook...
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