The customer is the life blood of any business and customers should be central when developing a social media strategy for any business. Once a firm knows the type of customer they are targeting it will form the basis of their strategy but it is equally important that...
If you are a regular user of Twitter, you have probably seen a “blue tick” on the profile of celebrities, sports stars, journalists and most well known people, for example the image below is the twitter profile of professional golfer Henrik Stenson. This...
Most small,medium and large sized businesses have invested in a website and online marketing but they do not measure the effectiveness of their digital marketing efforts. This article outlines 3 reports you can use in Google Analytics (GA) to measure how customers...
As I sit here writing this article, the temperature gauge is hitting the mid twenties and all I can think about is enjoying a nice cool 99 ice cream and I’d say pretty much everybody is experiencing the same feeling. As marketeers and business owners and/or...
There has been much speculation about possible changes to the Twitter platform such as increasing the length of a tweet which is currently limited to 140 characters. This is mainly due to the fact that Twitter’s CEO Jack Horsey, who last year returned to the...
With over 1.5 billion active monthly users Facebook is a hugely important social media platform for nearly all businesses. A few weeks ago I wrote an article about how to target the right customer on Facebook and in this article I am going to tell you about Facebook...
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