According to the latest research from IAB Ireland social media display advertising in Ireland has experienced a 72% year on year growth with spending increasing from €28.5 million in 2014 to €49 million in 2015. That is a phenomenal growth rate and these figures prove...
Featured image pixabay.com/Pete Linforth My last blog post offered several reasons why you should have a blog for your business and this week’s post outlines how you should structure your blog posts for search engine optimisation. Blogging is an inbound...
Featured image source: pixabay.com/Unsplash When you are in business, blogging is your friend! Writing regular blog posts is a very important part of content marketing and should be an integral part of any digital marketing strategy but many people wince at the...
Featured image by patpitchaya / shutterstock.com Last week on our blog we posted a framework for business that would help you develop your social media strategy. Part of that framework included setting goals so your business can achieve its overall business objective....
Featured image by dizain / shutterstock.com A few years ago I completed a Masters in Digital Marketing in Smurfit Business School. As part of the course I developed a Social Media Strategy (SMS) Wheel which is a framework for companies to help them develop their own...
Image by Stylus photo / shutterstock.com I have owned my own business for over 12 years and I am well aware of the challenges facing SME’s in Ireland and across the world. It is frustrating for business owners who read articles about how they should be selling...
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